ethan.h

Education

University of British Columbia

Vancouver, BC

Bachelor of Computer Science and Business | CGPA: 4.0, Dean's Honor List

Graduating: May 2026

Experience

OnDeck AI (YC S25)

Jan. 2026 - Current

Founding Designer

Vancouver, BC

  • Leading OnDeck AI's brand strategy and digital presence, including product narrative, visual identity, and enterprise credibility.

AthenaHQ

Oct. 2025 - Nov. 2025

Design Engineer

San Francisco, CA

  • Built end-to-end onboarding flow with TypeScript, React, and AI SDK, using a brand data ingestion pipeline to optimize LLM context trees and cut client onboarding time by 40-50% across 30+ enterprise organizations.
  • Orchestrated backend Temporal workflows for web crawling, content parsing, sentiment analysis, and generative AI context guidelines using Gemini 3.0, ensuring onboarding interactions updated dynamically from live brand data.
  • Prototyped adaptive UI states and LLM-assisted tutorials with Figma and React, leveraging Claude and Cursor to quickly iterate on interactive interfaces and simulate real AI streaming responses.
  • Implemented workflow monitoring and alerts for workers, reducing silent context failures and improving reliability.

ICBC

Jan. 2025 - Aug. 2025

UX Engineer Intern

North Vancouver, BC

  • Developed enterprise-grade web applications within an Agile environment using React, Next.js, and GraphQL, integrating Contentful and Elasticsearch for fast content retrieval and WCAG-compliant accessibility.
  • Enabled live UX behavior analysis of 40,000 daily users across 4 production apps by implementing Fullstory SDK.
  • Proposed and architected a centralized design system and component library in Axure RP, defining a private NPM versioning strategy to eliminate component duplication across codebases.

Moment Energy

Sep. 2024 - Dec. 2024

Design Engineer Intern

Coquitlam, BC

  • Created and scaled a production Figma design system for complex battery data analytics.
  • Reduced battery incident rates by 30% by designing, implementing, and delivering a client-facing analytics dashboard that surfaced actionable alerts and enabled remote firmware actions using React and D3.

Leadership

UBC Marketing Association

May 2024 - Apr. 2026

Software Engineering Lead

Vancouver, BC

  • Led a team of 4 software engineers to build a platform to facilitate UBCMA's membership infrastructure via event ticketing, mentorship connections, and job postings for ambitious business students.

UBC BizTech

May 2024 - Apr. 2026

Product Designer, Senior Developer

Vancouver, BC

  • Developed serverless event registration portal to facilitate event management for both organizers and attendees.
  • Conceptualized and executed branding for MIS Night, BluePrint, Dataverse, and Tri-mentorship visual identity and marketing campaigns.
  • Led UI/UX design for multiple apps, including an NFC companion app, mock investment platform, data analytics challenge, and an interactive MBTI quiz.

NSCC

May 2023 - Apr. 2024

Marketing & Design Lead

Vancouver, BC

  • Conceptualized and executed branding for NSCC Creative's visual identity and marketing campaigns.

Commerce Undergraduate Society

Oct 2022 - Apr. 2023

Software Developer

Vancouver, BC

  • TypeScript, React, and Node.js development for CUS's internal tools and website.