83% of people believe they spend too much time on their phones, 91% wish there was an easier way to plan events.
If you’ve ever tried organizing a big event with your friends, you may have felt some frustration. Coordinating quality time takes about one hundred back and forth messages, and traditional event coordination tools like Google Calendar or Partiful feel too formal for a small hang out.
The alternative form of entertainment becomes much easier in comparison: social media and streaming services on your phone. Shouldn't there be an easier way to tell your friends you're about to go to the gym, or a bar, or a movie?
Effortless visibility into what your friends are up to so you can join them
We came up with the idea of a system where people could casually update their status on what they're doing, and others could join in at the tap of a button. However, this raised a key problem: who do you invite? Inviting individual people each time would take hours, but it seemed to be a necessary feature.
Through our research, we realized that people subconsciously categorize the people they spend time with - for example, your pickup basketball friend group looks vastly different to the friends you might go to a bar with on a Friday night.
We honed in on this, as it offered a unique way for us to decrease the time it takes to organize an activity if premade groups already exist. Think of it like infinite instagram close friends lists.
The bare minimum amount of information a person needs to decide whether they want to go to an event is what, when, where, and who. This boiled our user flow down to four unique screens, where each of these key pieces of information could be accessed.
This case study is a work in progress, and will be updated as we continue to build out the app. We've reached over 200 users on the app store, and are working on adding more features.
© February 2026
